Vendor

Alex

Runs a small pottery business. Applies to a few markets each season.
Goal

Get a booth at the market and help people discover her business.

Needs

A simple application process, clear updates on application status and booth assignment, and an easy way to share her vendor page.

1Find the market

Doing
Reads dates, fee and categories.
Pain today (assumed)
Details are spread across posts and emails.
In the prototype
One info page: deadline, fee, categories.

2Apply

Doing
Enters business, contact, category and what she sells.
Pain today (assumed)
Long forms. Asked for photos before she even has a spot.
In the prototype
A short form in 3 steps. No photos asked for.

3Request a booth

Doing
Chooses 1 or 2 tables and the booth she’d like.
Pain today (assumed)
Little say in where she goes or how many tables she gets.
In the prototype
Table count, plus a booth map showing open and taken.

4Submit

Doing
Checks her answers and submits.
Pain today (assumed)
No sign that anything arrived.
In the prototype
Summary, fee shown, nothing charged. Confirmation with next steps.

5Approved, then pay

Doing
Gets the approval and pays the fee. Whoever pays first gets a shared booth.
Pain today (assumed)
Unsure when or how to pay.
In the prototype
Her choices are shown. The booth is hers once she pays, online or to the organizer.

6Page created

Doing
Sees her basic page. Sets it up with photos and details, or doesn’t.
Pain today (assumed)
No time to build a page.
In the prototype
A basic page appears by itself. A short optional setup adds photos and details.

7Share

Doing
Shares her page on Facebook with her own message.
Pain today (assumed)
Promoting the booth is all on her.
In the prototype
Link preview: market, date, location, name, booth.
Personas and pain points are my assumptions about how a small market runs, not interview findings.