Visitor

Jordan

Comes to browse. Wants to find a few favourite makers.
Goal

Discover interesting vendors and find their booths at the market.

Needs

Easy vendor search and category filters, clear market dates and location, and vendor pages showing booth numbers and map locations—all without requiring an account.

1See a shared post

Doing
Sees a vendor’s Facebook post.
Pain today (assumed)
No easy way to know where the booth is.
In the prototype
Link preview: market, date, location, vendor, booth.

2Open the vendor page

Doing
Taps through to the page.
Pain today (assumed)
A static list that may be out of date.
In the prototype
Name, category, booth and a mini map. Photos if the vendor added them.

3Browse the guide

Doing
Searches or filters by category.
Pain today (assumed)
A list that is hard to scan.
In the prototype
Search, category chips, list or map.

4Find the booth

Doing
Checks the map and walks over.
Pain today (assumed)
Wandering the aisles.
In the prototype
Booth badge and a highlighted mini map.

5Share a favourite

Doing
Shares the vendor’s page.
Pain today (assumed)
No simple way to pass it on.
In the prototype
Anyone can share. Same preview as the vendor’s.
Personas and pain points are my assumptions about how a small market runs, not interview findings.